Keith Hensley, CFP®
Founder
I am a CERTIFIED FINANCIAL PLANNER™ professional passionate about helping families make smarter decisions with their money.
Florida Financial Planning (FFP) was founded with the core understanding that every family’s financial journey is unique. This requires any hired advisor to pay extremely close attention to the details.
During my 12+ years in the financial services industry I have served hundreds of individuals and families – folks of different ages, levels of wealth, educational backgrounds, and personal lifestyles. One of the most valuable lessons I’ve learned is to simply listen.
I started FFP, after leaving the corporate world, so that I could truly dedicate the necessary time required to understand my clients’ objectives and values while delivering personalized recommendations.
I believe in keeping things simple. Let’s not over complicate something as stressful as personal finance. We’ll focus on what we can control and be very tax efficient along the way.
I am an active member of NAPFA (National Association of Personal Financial Advisors), Fee-Only Network, and XY Planning Network.
When not serving clients I enjoy spending time with my wife, family, and friends. We love calling Winter Garden, home! My hobbies include the gym, golf, and spending too much time enjoying college football and basketball.